Policy

Many initiatives in society can only be realised with outside financial support. As a major international bank, ABN AMRO is frequently asked to sponsor projects.

For ABN AMRO, sponsorship is primarily a commercial means of realising our communications objectives. These objectives are to enhance brand recognition, contribute towards our corporate identity and provide a platform for marketing activities.

ABN AMRO also aims to be a good corporate citizen by being involved in the interests of its target groups. This also leads to participation in a number of national and international projects every year.

Principles

ABN AMRO does not sponsor:

• projects of a political or religious nature
• study trips or celebrations
• individuals
• projects that harm the environment
• projects that are not in line with our Corporate Values